Cloudtailor
Cloudtailor[1] is an online tailoring platform for women based in Hyderabad. They have employed costume designer who help women design their outfits, and tailors who stitch it based on the individual’s measurement. Cloudtailor has a website, mobile app and Fashion Centres across India, to provide designing and Tailoring services exclusively for women. They stitch and deliver ethnic wear, party wear, and office & casual clothing. The personalised fashion segment has largely been sustaining on physical interaction and recurring visits to the boutiques and stitching centres. Cloudtailor runs on an Online-Offline model, and the consumers can complete most of the process through their web services. Cloudtailor also has an online fabric marketplace from where people can purchase fabric and send it directly to their Fashion Centres.
Contents
History
Cloudtailor started operations in January 2021, in Hyderabad, India. Sushmita Lakkakula, one of the founders, started it as a response to her bad experiences with tailors. The entire process of placing an order, and following up for dress stitching on time became a regular pain point. Over time she realised that this wasn’t just their problem - it was every woman’s. During the Covid19 global pandemic, the fashion industry went through accelerated adoption of contactless ways of shopping and interacting with digital interfaces. Some of the major disruptions happened with 'Work From Home' which changed the outlook, business requirements and consumer behaviour across the world. Cloudtailor is built on an ‘Offline-Online’ model for order creation and fulfilment. They have replicated the current manner in which customers place orders so that the behavioural change is seamless. The platform is operated through Machine Learning that helps the users shorten the decision cycle and provides a guaranteed delivery cycle for orders.
Products and services
Cloudtailor offers a ‘Fabric to Fashion’ workflow which includes Doorstep Measurements, Low-Cost Stitching, Styling Assistance, Video Calls with Fashion Designers and Timely Order Fulfilment. Cloudtailor also offers Lifetime Free Alteration with ‘Stitch Anywhere – Alter Anywhere’ service to the customers. Pickup and drop facilities are activated in cities with their fulfilment centres. Their loyalty club programme is applicable on all orders and points can be redeemed on future purchases. They offer the same pricing for both domestic and overseas customers. All orders are fulfilled at their company-owned centres manned by full-time staff including the tailors, masters, hemming and embellishments team members. Cloudtailor’s main categories Abaya | Blouse | Churidar | Gown | Jackets | Jumpsuits | Kurta/Kurtis | Lehenga | Pant/Trousers | Salwar kameez | Shirts | Shorts | Skirts | Tops
Operations
Cloudtailor works on an asset-light business model and wants to penetrate the Rs.27, 000 cr. unorganised Indian market and global Indian community. The onground Fashion Centres are operational in Pune, Kolkata, Hyderabad, Bangalore, Patna, Delhi NCR. Their delivery channels are set up across India. Globally, their services are open for US, UK, Singapore and Australia.
Cloudtailor has its ERP for order fulfilment as well as separate mobile apps for the masters, online tailors and pickup/delivery executives for productivity tracking and order assignments. They also use machine learning for customised style feeds for their customers, for a faster order placement cycle.
Funding
Cloud Tailor has raised $1 million (around Rs 7 crore) in a pre-series A funding round[2] [3]. The funding round was led by 35North Ventures along with MergerDomo. Existing HNI investors Neema Rani from the US and Hyderabad-based Nirupa Reddy also participated in the funding round. Cloudtailor has announced the launch of its Consumer Stock Option Plan (CSOP) on Tyke Invest to raise funds. With the CSOP launch, Cloudtailor aims to create an alternate and disruptive way of raising funds
Founders
Susmitha Lakkakula is the founder of Cloudtailor[4], and Rudra Pratap and Mahesh Patel are the co-founders, Shailendra Shyamsukha is head of brand and communication[5]. Susmitha has a Master’s in Software Engineering from BITS Pilani, a Master’s in Information Sciences and a Certified Executive from IIM-Kolkata. She looks after the company strategy, day to day operations and hiring. Rudra, also an alumnus of BITS Pilani, is responsible for technological advancement for the mobile app and the in-house ERP. Mahesh comes with experience in GTM, branding, affiliates, online sales and global business partnerships.
References
External links
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Category:Industrial supply companies Category:Companies based in Delhi
