Skylab Agency
Skylab Agency established in 2005, is a prominent digital strategy partner renowned for its specialisation in the sports and technology sector. Skylab is dedicated to leveraging its vast expertise to deliver innovative solutions that benefit clients, athletes, and fans worldwide.
Contents
Services and Approach
Skylab Agency provides a comprehensive suite of services designed to help organizations harness the full potential of technology in sports. The agency’s approach is rooted in innovation, collaboration, and customization, ensuring each client receives tailored solutions that drive significant positive change. Skylab’s services include:
• Digital Strategy and Transformation: Skylab helps clients develop robust digital strategies that align with their overall business objectives and exploit the latest technological advancements.
• Performance Analysis and Data Visualization: Through Skylab EPA (Elite Performance Analysis), the agency offers bespoke data visualization tools and in-depth performance analysis services to optimize athletic performance.
• Content and Media Production: Skylab collaborates with major broadcasters and sports federations to create engaging and high-quality digital content that resonates with audiences.
• Fan Engagement Platforms: The agency develops innovative platforms designed to enhance fan interaction and engagement, providing a richer experience for sports enthusiasts.
Recognition and Achievements Skylab Agency has been acknowledged for its excellence and innovation within the digital and creative sectors. It has been named a top 100 Creative Business by the Department for International Trade (DIT) and recognized as a Future Leader by Creative England. These accolades highlight Skylab’s influential role and leadership within the sports and health sectors globally.[1]
Client Portfolio
Skylab Agency’s portfolio features an array of high-profile clients across various sports disciplines. Some of the key clients include:
• Broadcasters:
BBC Sport
• Football Clubs:
Manchester United
Manchester City
• Formula 1 Teams:
Red Bull Racing
Scuderia Toro Rosso
• National Associations:
England Athletics
Swim England
UK Coaching
British Paralympic Association
• World Federations:
AIBA (Boxing)
ITTF (Table Tennis)
FIFA
The FA
The Lawn Tennis Association
International Olympic Committee
Leadership and Acquisition
Chloe Waddington serves as the Managing Director of Skylab Agency. Under her leadership, the agency focuses on maximizing the value of client data through advanced data visualization tools and expanding the elite sports performance analysis department, Skylab EPA. In June 2020, Skylab Agency was acquired by Inc & Co, a move that significantly enhanced its capabilities and expanded its reach in the digital and sports sectors.
Strategic Expansion and Merger
In August 2021, Skylab Agency expanded its service offerings through a merger with Insight Analysis and Cuhu. While Insight Analysis specializes in performance analysis for top-tier sports organizations and Cuhu in mobile application development, the merger primarily aimed to bolster Skylab’s technical capabilities and service range. This strategic expansion positioned Skylab as a leading digital partner in the sports and technology sectors.
Post-Merger Developments: • Enhanced Services: The merger allowed Skylab to integrate Insight Analysis’ and Cuhu’s expertise, leading to a more comprehensive service offering that includes advanced performance analysis and mobile solutions.
• Innovation and Growth: This expansion has enabled Skylab to innovate continuously and offer cutting-edge solutions tailored to the needs of the sports industry.
Notable Projects and Achievements Skylab Agency has been instrumental in developing strategies and solutions for numerous prestigious clients. Post-merger, Skylab’s enhanced capabilities have enabled it to deliver more sophisticated and comprehensive digital solutions. Some notable projects include:
• BBC Sport: Collaboration on digital content and fan engagement platforms.
• Manchester United and Manchester City: Development of digital strategies and performance analysis tools.
• Red Bull Racing and Scuderia Toro Rosso: Innovative technological solutions to support racing performance.
• England Athletics and Swim England: Tailored performance analysis and data visualization services.
Skylab Agency continues to be a trailblazer at the nexus of sports and technology. By focusing on innovation, collaboration, and customization, Skylab is well-positioned to drive the digital transformation of the sports industry, helping clients achieve their strategic goals and enhancing the experience for athletes and fans alike.
References
- ↑ "Insight Analysis Merges with Skylab to Provide a First of its Kind Offering to Sporting Organisations Across the Globe." (in en-GB). 2021-08-02. https://www.dakotadigital.co.uk/newsroom-post/insight-analysis-merges-with-skylab-to-provide-a-first-of-its-kind-offering-to-sporting-organisations-across-the-globe/.
