Play With This Too

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Play With This Too
Industry Toys
Founded 2013
Employees 10+
Website http://playwiththistoo.com/

Play With This Too is a toy company founded in 2013 by Rik Alvarez, specializing in high-end collectible action figures.

Foundation

Play With This Too was founded in 2013 by former Hasbro employee Rik Alvarez after he was let go by Hasbro. He named the company after a toy store he worked at called Play With This. He has cited the market opening for collectible action figures and need for freedom of designers to design without restraints as reasons for forming his own company.

Goals

Play With This Too’s goals include being a top brand developer, designer, manufacturer and wholesale distributor of high-end collectible action figures and toys. Their aim is to target the rapidly growing collector oriented toy market and produce products for both wholesale distribution and exclusives for conventions, retailers and websites.

In February of 2015, Play With This Too will launch a crowd funding campaign to produce their first line of original figures. This debut line will consist of 6” highly articulated action figures with interchangeable parts and weapons. These figures will include intergalactic heroes versus ferocious monsters.

In 2015, Play With This Too will continue to engage with potential licensors to bring official products based on existing brands to market. Later that same year, Play With This Too will begin to offer full service design and manufacturing, as well as intellectual property development for delivery over Transmedia networks.[1]

Reception

Endorsements

In November 2014 online toy retailer Big Bad Toy Store endorsed the crowd funding project for Play With This Too and encouraged it's customers to back them.[2]

Interviews

Rik Alvarez was interviewed by The Pow Wow Show podcast on October 1st, 2014 about his history and founding of Play With This Too.[3]

Rik was interviewed by the Shattered Cast Uncut podcast on October 9th, 2014. Rik talked about Head Shots Vol. 1 and an about the upcoming announcment of hiring a fan artist.[4]

Rik was interviewed on the TFYLP podcast on October 10th, 2014. They talked about Astroblast, Desolataur and Head Shots Vol. 1 and 2. The hosts thought Skull-FCKR looked like Predator and that Xando looked like a hammer head shark.[5]

The Retro Robot Radio show for October 25th, 2014 interviewed Rik Alvarez. The show discussed Play With This Too team members Mark Wong, Steve Redinger, Trent Troop, Ken Christiansen, Aaron Archer and Simon Furman. It also talked about the toys for Ancient Astronaut, Astroblast, Bloodbath, Boneyard, Desolataur, Jetwash and Steel Cock as well as the first three volumes of Head Shots.[6]

The TFYLP podcast for October 25th, 2014 interviewed Rik Alvarez and Aaron Archer. They talked about the main villain Ancient Astronaut, the vampire villain Bloodbath, the gladiator hero Boneyard and the flying hero Jetwash.[7]

The WTF@TFW podcast for October 27th, 2014 interviewed Rik Alvarez. He talked about Ancient Astronaut, Astroblast, Desolataur and the Play With Yourself box set.[8]

The Cybercast podcast for November 22nd, 2014 interviewed Rik Alvarez. He spoke about Play With This Toosday reveals, Astroblast, Bloodbath, Desolataur, Ironstrike, Jetwash, The Mighty Muscules - Son of Testosteros, Tri-Gorr and the Play With Yourself Box Set. He announced the villains of his series would be called Heretics and that the first Play With This Toosday reveal would be of interest to Masters of the Universe fans.[9]

Rik Alvarez was interviewed by Charles and Candice in the November 25th, 2014 episode of the Super Epic Podcast Theater. In it they talk about Candice joining the Play With This Too team, her Head Shots and the art of Jetstrike she is doing. They mention the toys for Bitemark, Catastropheles, Flarestrike, and the Mighty Muscules.[10]

Staff

Rik Alvarez, Chief executive manager of Play With This Too

Toys

According to Trent Troop "The line will homage multiple sci-fi and fantasy lines. The first major push takes inspiration from the Pretenders, but that's not all that's coming." [12]

While all original molds, figures from Play With This too have been compared to characters from Diablo III, GoBots, The Last Starfighter, Major Matt Mason, Masters of the Universe, Ren & Stimpy, Transformers and other series.

Play With This Too first premiered drawings of their Astroblast figure online in September 2014. This was followed by their attending Retrocon 2014 where they displayed art of Deep Earth Explorer, Desolataur and Head Shots Vol. 1.

Starting on November 25th, 2014, Play With This Too started a promotional campaign called "Play With This Toosday" where they revealed new product images each Tuesday on their web site. Their first reveal was the Serpents of the Coiled Table set.

On December 2nd, 2014 Play With This Too announced Ankhor and Mainsail.

6 inch figures

Astroblast, the first figure announced by Play With This Too
  • Ankhor (Transformers Waverider/Diver)
  • Astroblast (Transformers Cloudburst) - "The figure itself does not transform. It does feature interchangeable weapons, heads, hands, 5mm ports and each figure will come with a Tech Drone. The Tech Drones do transform."[13], "Lots of articulation. Arms, legs, knees, elbows, head, hands..."[14] "Our "human" figures will feature interchangeable hands in various poses."[15]
  • Bloodbath (Transformers Bomb-Burst/Blood) - Vampire villain.
  • Boneyard (Transformers Pretender Grimlock)
  • Desolataur with D-Mon (Transformers Skullgrin/Dauros) - "Maybe we should reveal one of our monster designs next? We're thinking of a guy who doesn't PRETEND to be pure evil... He is pure evil."
  • Flarestrike (Transformers Sunstorm) -Kickstarter exclusive recolor of Jetstrike.
  • Ironstrike (Transformers Metalhawk)- Initially called Steel Cock, then Iron Fight.
  • Jetstrike (Transformers Pretender Starscream and GoBot Fitor) - Initially called Jetwash, flying hero.

Head Shots

A selection of Head Shots
  • Head Shots Vol. 1 - Three heads for 6 inch tall figures. Includes Terribull, Skull-Fckr and Madwing. Designed by Steve Redinger and named by Rik Alvarez.
  • Head Shots Vol. 2 - Three heads for 6 inch tall figures. Includes Blackjack, Moon-Unit and Xando. Designed by Ken Christiansen.
  • Head Shots Vol. 3 - Three heads for 6 inch tall figures. Includes Gentleman Fantastico MD, Maqua and Talix. Designed by Rik Alvarex and Ken Christiansen.
  • Head Shots Vol. 7

Gallery

References

  1. ↑ http://tformers.com/play-with-this-too-reveal-designs-for-astroblast-figure/24806/news.html
  2. ↑ https://www.facebook.com/BigBadToyStore#!/media/set/?set=a.953884261307053.1073742294.107929919235829&type=1
  3. ↑ http://thepowwowshow.net/rik-alvarez-play-with-this-too/
  4. ↑ Oscar NJ Boi (October 9th, 2014). "Shattered Cast Uncut". http://www.youtube.com/user/shatteredcastuncut?feature=watch (Podcast). Shattered Cast Uncut. https://www.youtube.com/watch?v=MT3I1rh11vY. 
  5. ↑ Weirdwolf (October 10th, 2015). "TFYLP". https://www.youtube.com/channel/UCPuvkpKfdDqj-7gEnFRZu6Q (Podcast). TFYLP. https://www.youtube.com/watch?v=r_fCVNxw13s. 
  6. ↑ Mathew Robert Ignash (October 25th, 2014). "Retro Robot Radio". http://www.youtube.com/user/RetroRobotRadio?feature=watch (Podcast). Mathew Robert Ignash. https://www.youtube.com/watch?v=1xKvV9DVGiw. 
  7. ↑ Weirdwolf (October 25th, 2015). "TFYLP". https://www.youtube.com/channel/UCPuvkpKfdDqj-7gEnFRZu6Q (Podcast). TFYLP. https://www.youtube.com/watch?v=AYq7ujMTOBk. 
  8. ↑ Vangelus (October 27th, 2014). "WTF@TFW". http://www.tfw2005.com/ (Podcast). TFW2005. http://www.tfw2005.com/boards/wtf-tfw-transformers-podcast/1007868-wtf-pwttoo-tfcon-usa-2014-oct-27-2014-a.html. 
  9. ↑ Josh (November 22nd, 2014). "Cybercast". https://www.youtube.com/user/G1Hexatron?feature=watch (Podcast). Cybercast. https://www.youtube.com/watch?v=weVUBYepzMk. 
  10. ↑ Charles and Candice (November 25th, 2014). "Super Epic Podcast Theater". http://superepicpodcasttheater.podbean.com/ (Podcast). Podbean. http://superepicpodcasttheater.podbean.com/e/episode-7-play-with-this-podcast-too/#.VHTWPD_Yfd8.facebook. 
  11. ↑ http://playwiththistoo.com/meet-the-band/
  12. ↑ http://www.allspark.com/forums/topic/108642-play-with-this-too-reveals-its-first-action-figure/?p=2692545
  13. ↑ http://www.tfw2005.com/boards/transformers-3rd-party-discussion/1002909-play-too-astroblast.html#post11637889
  14. ↑ http://www.tfw2005.com/boards/transformers-3rd-party-discussion/1002909-play-too-astroblast-5.html#post11639339
  15. ↑ http://www.tfw2005.com/boards/transformers-3rd-party-discussion/1002909-play-too-astroblast-5.html#post11639752

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