Peterson Herard
Early Life
Peterson Herard was born in Haiti and moved to Florida, USA, at the age of nine with his brother, Edwin. Arriving without the ability to speak English, he embraced the challenge and rapidly adapted to his new environment through his educational journey from elementary school to high school.
Education
Peterson pursued higher education at Florida Golf Coast University, where he earned a Bachelor of Arts in Political Science with a focus on pre-law. Initially intending to continue to law school, he instead chose to shift his academic pursuits to finance, obtaining a Master's degree in Finance from Florida International University.
Career
Peterson's professional journey began in the banking sector where he started as a part-time teller at Chase. His talent for sales and persuasion soon led to a promotion to Assistant Branch Manager. He continued to ascend in his career, holding positions at notable financial institutions including Northern Trust, Florida Community Bank, and Synovus Bank. However, in 2019, the demands of his banking career and the birth of his first daughter, Layla, prompted him to reassess his professional life.
Peterson left the banking industry to venture into digital marketing. Under the mentorship of Jacob Salem, he quickly became a certified digital marketer and founded the Herard Media Group. His company has grown into a successful marketing agency specializing in authority branding and growth marketing consulting, serving finance and real estate experts. Peterson's expertise helps his clients build credibility, authority, and effectively double their lead volume and attract their ideal clients.
Authorship and Speaking
Peterson is also a published author and an international speaker, sharing his expertise in marketing, finance, and personal development with audiences around the world.
Personal Life
Peterson currently resides in sunny Florida with his wife and two daughters. His journey from Haiti to the U.S., his educational achievements, and his professional evolution from banking to digital marketing reflect his resilience and adaptability.
